The U.S.'s Creative Economy

$919.7 billion generated annually in the United States by the creative economy.^[2]

4.3% of GDP generated annually in the United States by the creative economy.^[2]

673,656 creative businesses in the United States.^[4]

5.2 million creative workers in the United States. ^[2]

Right Now, in the United States…

$150 billion lost revenue for creative economy businesses through July 2020 (est.). ^[5]

67% creative businesses severely impacted by COVID-19. ^[6]

2.7 million
(52% unemployed) creative workers made unemployed by COVID-19. ^[5]

62% of creative workers have experienced a drastic decrease in work. ^[7]

$77.2 billion total loss of revenue for creative workers in 2020 (est.). ^[5]

$15,140
(a 43% loss/person) average loss of creative revenue per creative worker in 2020. ^[5], ^[7]

55% creative workers now have no savings. ^[7]

72%
of Americans believe the arts unify our communities regardless of age, race, or ethnicity. ^[8]

73%
of Americans agree that art helps them understand other cultures better. ^[8]

$31.47
average amount each arts attendee spends beyond the ticket cost on meals, retail, parking, lodging, local transportation, childcare, and souvenirs. These dollars provide vital income to local merchants, energize the downtown, and pay salaries and wages in non-arts sectors. That is over $100 billion in ancillary spending in American communities directly because of cultural events. ^[9]

76%
of artists have used their art to raise morale and create community cohesion during the pandemic. ^[7]

83%
of creative workers are ready today to put their creative practice to use as part of the national recovery. ^[7]

89%
of arts nonprofits boosted morale through their art during the pandemic. ^[6]